World Multi-Sport Games Visual Identity
GAISF is the Global Association of International Sports Federations, an umbrella body composed of autonomous and independent International Sports Federations and other international sport and event related organisations.
Working with GAISF, we created the visual identity of the World Combat Games, the World Urban Games and the World Mind Games.
The challenge was to create an aesthetic that would unify the three events which, until now, have had different visual identities.
