International Testing Agency Visual Identity

The ITA is an international organisation constituted as a not-for-profit foundation, based in Lausanne, Switzerland. Its mission is to offer comprehensive anti-doping services, independent from sporting or political powers to International Federations (IFs), Major Event Organisers (MEOs), and all other anti-doping organisations requesting support.

JTA Design was responsible to create the visual identity for the ITA. The diamond shape conveys four qualities connected to the organisation: there is a brilliance that fits perfectly with the essence of our work in helping deliver the brightest possible future for sport and its athletes. There is a purity that corresponds with the exceptionally high standards we have set for the ITA’s work. The clarity matches the transparency with which the ITA will carry out its responsibilities, and there is a toughness that parallels our determination to protect athletes and our unbreakable commitment to clean sport. The second part of the graphic element is a tick, the universal symbol not just for passing a test but for truth, accuracy and even reliability.

 

The logo design resonated with all of us here at the ITA thanks to the thinking behind it.
Benjamin Cohen. ITA Director General