ANOC World Beach Games Visual Identity

JTA Design created the visual identity for the ANOC World Beach Games, to be celebrated in 2019 in San Diego.

The logo represents the sun and the sea, as well as the letters ‘SD’ (for San Diego), and it gives a sense of the youth-focused dynamism of the ANOC World Beach Games concept. The logo is part of a comprehensive visual identity which includes a customised typeface and a set of pictograms.