ANOC Awards

The ANOC Awards celebrate the finest athletes at the peak of their sporting powers across all five continents. The awards are prestigious, thrilling and glamorous, and we were highly excited to create the visual identity that would brand and communicate the awards and the accompanying press and marketing activity. We based the logo on the design of the award trophy itself, to tie the two visual elements together, and to continue the use of flowing swirls that are used so effectively in the ANOC brand. As a result, the Awards brand feels like a natural extension of the ANOC brand and the use of gold as the primary colour in the palette defines the aspirational nature of the award and the excellence of the athletes.